AM774 . Bruce in Beijing

The Asian market has helped the growth of Scotch whisky production

2015-09-28 12:05:36

 

 Maturing whisky in Sherry butts Glenmorangie

 

Scotland's smallest distillery - Edradour

Some fine Scotch Single Malt Whiskies

The Glenlivet single malt whisky

Whisky barrels Talisker Distillery

World whisky expert Jim Murray

 

In today's feature we sample a final whisky with world leading expert Jim Murray. Jim was in Beijing recently explaining to Chinese audiences many aspects of whisky and particularly in how to find the best of the vastrange.

Jim has sampled most whiskies from countries worldwide and explains how to properly experience the drink - such as not adding anything such as coke or other juices.

He talks also of a time in the 1980's when whisky was seen as an older person's drink. Production units, or distilleries, were closing as sales fell. In recent years there has been a considerable regrowth within the industry particularly through growing Asian demand - much of this is through a younger market than back in Scotland.

He talks of how whisky is part of the culture in Scotland and features often at traditional gift giving times such as Christmas and New Year. It is also common when Scots travel out to China they often bring a whisky bottle with them to share with people they meet on their travels - something Bruce also did when he travelled overland from Scotland to China in 1987.